Web3 has a user problem. It’s not the tech. It’s not the innovation. It’s getting people to use it without frustration. Signing up for a Web3 platform is a maze. Users need a wallet. They have to figure out gas fees. They might have to deal with smart contract interactions before they even understand what […]
Web3 is built on decentralization, but ironically, many Web3 projects struggle with one of the most centralized tools—email marketing. Why? Because Web3 founders assume that email is too Web2, and users will only engage through Discord, Telegram, or Twitter. Here’s the reality: Email is still the highest-converting channel across industries. 77% of users prefer to […]
Remember the Last Time You Forgot a Password? You go to log in. The site asks for your password. You try one—wrong. Try another—wrong again. Now you’re stuck in a loop: Reset password > Check email > Click link > Create a new password (that you’ll probably forget again). It’s frustrating. And it’s a waste […]
Web3 is supposed to make the internet more decentralized, secure, and user-owned—but there’s a massive problem that no one talks about: most users don’t make it past onboarding. Crypto wallets, gas fees, staking, DAOs—new users have too much to learn before they can even engage. This complexity leads to high drop-off rates, frustrated users, and […]
Most crypto presales follow the same formula. A website goes live. A Twitter/X announcement drops. Telegram groups start buzzing. Maybe some influencers talk about it. Traffic spikes. Presale numbers climb. And then—nothing. People visit, browse, and leave. Some are interested but hesitant. Some need time to decide. Others plan to buy later but never return. […]
