Web3 is built on decentralization, but ironically, many Web3 projects struggle with one of the most centralized tools—email marketing. Why? Because Web3 founders assume that email is too Web2, and users will only engage through Discord, Telegram, or Twitter. Here’s the reality: Email is still the highest-converting channel across industries. 77% of users prefer to […]
Web3 Onboarding vs. Web2: Why Traditional Signups Fail
Remember the Last Time You Forgot a Password? You go to log in. The site asks for your password. You try one—wrong. Try another—wrong again. Now you’re stuck in a loop: Reset password > Check email > Click link > Create a new password (that you’ll probably forget again). It’s frustrating. And it’s a waste […]